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If you have been on Facebook, Twitter, Instagram, or any of the other major and minor social media platforms you’ve noticed a lot of people are trying to sell you a lot of different things. So the question is, how do you stand out and make enough of an impact that people see little ol’ you? Pull out your metaphorical boxing gloves, snag a copy of Jab, Jab, Jab, Right Hook by Gary Vaynerchuk, and land a knockout! Ready to learn to box?
Jab, Jab, Jab, Right Hook || Gary Vaynerchuk
It doesn’t matter if you have the most amazing product, idea, or service, you will not be able to sell it until you sell your customer on you. Gary V leads us to that point through his sarcasm and in-your-face attitude, while not holding back a single jab until he lands that final knockout blow. Though some of the technology and social media examples are out of date, the lessons behind it all are just as relevant today.
Skillful, native storytelling increases the likelihood that a person will share your content with a friend, thus increasing the likelihood of that friend remembering your brand the next time she decides she needs whatever it is you sell.Gary Vaynerchuk
Layout and/or interesting features
The boxing theme is woven throughout the entire book, it sets the framework for each chapter. Or, in this case, Round. Each round is laden with smart bits of information.
Content is king, but context is God.Gary Vaynerchuk
Additionally, each round that discusses the popular social media platforms provides a case study to see sharing content done poorly and well with an in-depth explanation for each. As well as suggestions for the company that did it poorly.
Gary V isn’t the only one telling us that we need to authentically engage our customers and clients, but he does it very well. If you do not have a marketing or storytelling background this book is a phenomenal resource.
Area for improvement
Honestly, I think this is an excellent book and far be it from me to suggest it to Gary V but I would re-issue it with some updated examples. There is so much amazing social media fodder and flops that he could use for updated case studies.
Would I read it again?
Certainly! It is always good to have a reminder of how to tell a story that leads your ideal client to your goal – – buy what you are selling! It is a great book to keep on the shelf and re-read a passage here and there to reengage you in the art of authentic storytelling to keep your customers coming back time and time again.
What should I read next?
Stop me if you have heard this one before, I need to read Seth Godin’s This is Marketing. It is starting to feel very neglected on my bookshelf!