Website Analytics: The basic information you should track

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Yay! You have a website. Now what? Well, you should be tracking your monthly website analytics. Don’t worry, it just sounds overwhelming. It isn’t, I promise. This post will walk you through the basic information you should look at each month. I will also explain a bit about what the heck the stat actually measures, too. Ready? Read on!

Monthly website analytics: The 411 of your site

These are 10 website analytics that you should be tracking, at a minimum.

• Number of posts written
• Sessions
• Users
• Pageviews
• Bounce rate
• Organic search
• Pages/Sessions
• Time on page
• Page load time
• Session duration

Number of posts written

This one is as straightforward as it sounds. If your site has a blog associated with it, how many posts did you publish this month? Search engines love new content. Readers and followers love new content. So get writing! This stat of the website analytics group is the only one that is blog-specific. The remaining ones apply to both websites and blogs.

Sessions

Sessions measures how many times your site has been visited in a given period. The higher the number, the better. You want to make sure you have engaging content with a lot of interlinked items to keep them around for a bit of time.

Users

How many unique visitors does your site or content have? Pay attention to what the people are visiting and try to create similar or related content.

Page Views

Like a lot of these other statistics, the one is exactly what it sounds like, how many times has a specific page been viewed.

Bounce Rate

This is a stat where the lower the number, the better. Bounce rate is basically did your visitor come, see the one link they clicked, and then bounced off your site.

Organic Search

Where are your viewers coming from? Google? Social shares? The fabulous funnels you have put into place? This stat will help you focus your energies and marketing budget to the right place.

Pages/Sessions

This stat looks at how many different pages did your visitor go to during their session (or visit) to your site.

Time on page

When someone visits a page on your site, how long are hanging out on that page? This is the stat that answers this question.

Page load time

This one is what exactly it sounds like, how long does it take to have the page load when someone visits it. The lower, the better.

Session Duration

This website analytics stat measures how long your visitor is hanging out in your world. The longer, the better. Be on the lookout for some tips and strategies to make this number high!

The KISS philosophy

Now that we have talked about what you should be tracking, would you like a handy, dandy tool to help you keep track of it? Let’s keep it super simple, you know, KISS! I have got you covered! Fill out this form and I will email you a copy of my Monthly Site Analytics printable so you can start keeping track of your website analytics.

Let me know what you think, comment below or drop me a line!