As Ben Franklin supposedly said, “failure to plan is a plan to fail.” So what can you do to help you plan the content for your website? How about using a content calendar for your blog to do it? It makes life simple and easy. Need a little more convincing that this plan will help you succeed? Read on!
Using a Content Calendar for Your Blog Just Makes Sense!
A clear plan for the year
When you take the time to lay out a year-long content calendar, you can easily see the direction of your content. It will also allow you to sketch your promotional schedule for your preferred social media and non-techie distribution channels. Think of it like a road map to your goals.
Cohesive content for your readers
When your content and promotion align, your readers clearly know what to expect from you. Which makes them happy campers! A content calendar for your blog will help you craft that cohesive vibe.
Improves your site’s SEO
There are many ways to improve your site’s credibility and have search engines find your content. One of the most significant ways is to ensure you are “on topic,” basically that most of the posts and pages on your site talk about your “thing.” Creating a content calendar will help you focus on this and keep the SEO gods happy!
Saves your sanity
Back to good ol’ Ben, that lack of planning can also push you to the brink of your sanity. Using a content calendar for your blog will help you keep from that last-minute scramble of “oh, no, what should I write!” If you take the time to plan it all out, then you know what to write and when! It will make things smoother for you in the long run so you can focus on the other tasks of your business. If you need help to overcome the “what should I write about this…,” check out our post on using blogging using outlines posts!
No need to reinvent the wheel!
We have you covered! These awesome monthly content guides help you craft your annual plan! If you need a little one-on-one, swift kick in the pants to put it all together, we can help with that, too! Drop us a line to set up a time to chat.