What if you could rank higher in search engines, simply by creating and publishing great content on your website? Pillar content is a strategy that can help you do just that. In this guide, we’ll discuss what pillar content is, how it helps you get found online, and the steps involved in developing your own pillars of content for your website.
What is Pillar Content?
Pillar content is a term used to describe a piece of content that is comprehensive, authoritative, and thoroughly covers a topic. Pillar articles are usually longer than standard blog posts, and they’re designed to be evergreen content – meaning they remain relevant and useful over time.
Keep in mind that Pillar Content needs to:
- Solve a problem
- Be very detailed
- Well written to gather trust and prove its usefulness
So I’m sure you are asking how is this really different from regular content. The answer is… it’s really not that different. What sets it apart is how thorough it becomes. Pillar content is the in-depth answer to a searcher’s question, not the quick answer. It is what we would call a “one-stop-shop” on a topic. This could be an eBook, Pillar Page, How-To Guide, or even an Ultimate Guide (like this one!).
Why Pillar Content Matters for SEO
Pillar content can help you rank higher in search engines for several reasons. First, comprehensive articles tend to be longer and include more keywords than shorter blog posts. This gives your article a better chance of appearing in search results for those keywords. In addition, pillar articles are often linked to other websites and online resources – which also helps improve your website’s search engine ranking.
Search engines love great content. In fact, one of the main factors that determine your ranking in search engine results pages (SERPs) is the quality and depth of the content on your website. By creating pillar content – pieces that are thorough, well-researched, and offer real value to your readers – you can improve your chances of ranking higher in SERPs for the keywords you’re targeting.
So what are the other benefits of having Pillar content on your site?
- Establishes your website as an authoritative source of information
- Provides valuable and evergreen content for your readers
- Draws attention to other related content on your site (which can also help with SEO)
Developing Your Own Pillar Content
Now that you know what pillar content is and why it’s important for SEO, let’s discuss how you can develop your own.
The first step is to choose a topic. Pillar articles should be comprehensive, so pick a subject that you’re confident you can cover thoroughly. Once you’ve chosen a topic, it’s time to do your research. Be sure to consult multiple sources and gather as much information as possible on your chosen subject.
Once you have all the information you need, it’s time to start writing! Pillar articles are usually longer than standard blog posts, so plan accordingly. When writing, be sure to stay on topic and include all the relevant information you gathered during your research phase. Finally, don’t forget to proofread and edit your article before publishing.
Pillar content can be a great asset to your website and your SEO efforts – but only if it’s done right.
- Understand your audience and their needs – Narrow in your focus
- Use Keyword research to help you identify content gaps
- Sort your articles/pages into content groupings
- Develop a strategy to promote your content
- Repurpose content for cross-promotion
Follow the tips above to ensure your pillar articles are comprehensive, well-researched, and offer real value to your readers. With a little effort, you can create content that will help improve your website’s search engine ranking and establish your business as an authoritative source of information.
Marketing Pillar Content Pages
Once your pillar content is published, it’s time to start promoting it! Here are a few ideas to get you started:
- Share your article on social media
- Reach out to influencers in your industry and ask them to share your article
- Submit your article to relevant online directories and forums
- Add a link to your pillar content in your email signature
The Bottom Line
Pillar content is a valuable asset for any website. By creating comprehensive, well-researched articles, you can improve your SEO and establish your site as an authoritative source of information. So what are you waiting for? Start brainstorming topics for your own Pillar Content today!
Do you have any questions about Pillar Content? Leave a comment below.
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