An FAQ Page is so much more than just a place to answer all the questions commonly asked about your business! It is a powerful tool that can help strengthen your site and give it credibility to the major search engines. Let’s dig a little deeper, ready? Read on!
FAQ Page, more than just a bunch of questions
First off, yes, it is just a bunch of questions. However, they are not just random questions! These are the questions you find yourself answering the most about your business. So therefore, they have something like a super secret SEO superpower! Keywords! Here are some of the FAQ page tenets of content:
- Make responses brief
- Group similar topics
- Show a bit of personality
- Include questions and answers that speak to your “why”
Make responses brief
You do not need to answer a question with more than just a few sentences. First, people didn’t come to your FAQ to learn it “all,” just the basics. Secondly, if you have more than a few sentences, you have the makings of a blog post! Link the answer to a post with more details about the question. This will create interlinking within your site, which search engines love! And it will keep people on your site longer, which is also an SEO boost.
Group similar topics
Doing this improves the readability of your content and shows your credibility or knowledge on the topic. Also, if you have many similar or related questions, this could be great content to turn into pillar content.
Show a bit of personality
The statement that floats around the small business and the entrepreneurial set is that people do business with those they know, like, and trust. The FAQ page builds that “trust” component by showing your knowledge of your product or service. It can also be a great place to build those “know” and “like” factors. Sprinkle a bit of your personality into your responses! It makes your answers seem more human and authentic.
Share your “why”
One of those frequent questions you are probably getting is why you started your business. Answer it! Like showing a bit of personality, this answered question would also help to build the know, like, and trust factors with potential customers.
No FAQs? No worries!
Don’t have a lot of people beating down your door with FAQs? Improvise! Use this post about finding blog topic ideas to help you brainstorm questions. Or google your topic and look at the “People also ask” section. This is a treasure trove of great FAQ-type questions!