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In this blog post, we’ll share 20 newsletter ideas that are sure to keep your readers hooked!
It’s no secret that email lists are a powerful marketing tool. In fact, they’re so powerful that if you’re not utilizing them, you’re leaving money on the table. The key to success with email newsletters is keeping your subscribers engaged. That can be tough to do when everyone’s inbox is overflowing with messages. But don’t worry – we’ve got you covered!
Email Provider
Before you set out to craft any emails, it is crucial that you first pick the right email service provider. With so much selection available, I suggest Mailerlite or AWeber as reliable options. If Flodesk has recently caught your eye, ensure that you read my review before deciding whether this will be your go-to choice for email services.
So now that you have an email provider, what do you write about? Here are a few newsletter ideas that you can use this winter:
Offer Exclusive Content
Your newsletter should offer exclusive content to your readers. They are subscribed to hear what you say, so make sure it is worth their while! Consider giving them sneak peeks at upcoming courses, discounts and offers, and article previews. A great way to do this is by crafting an email series that shares new weekly tips and tricks. This will keep your subscribers coming back for more!
PRO TIP: Black Friday, Cyber Monday, and Small Business Saturday were all built with discounts and sales in mind. Everyone wants to feel like they are getting a great deal. Offer your audience a sale, discount, or something else of value.
Share Industry News
You can also use your newsletter as a platform to share industry news or other topics related to your business. From the latest product launches to breaking news stories, there’s always something new happening in the world of business – and providing up-to-date information to your subscribers is invaluable.
As you think about newsletter ideas, remember it can be indirect news. For example, if your main product is nail polish, you could share news on fashion, shoes, makeup, etc.
Customer Spotlight
Showcasing customer success stories is a great way to build relationships and trust with your readers. Highlighting the successes of customers who have used your products or services will help demonstrate the value you offer. And if your customers share their stories on social media, don’t be afraid to repost them in your newsletter!
Invite Interaction
Interactive emails can be powerful tools for engaging with your subscribers. These emails usually involve polls, surveys, or quizzes that allow the reader to interact directly with them. This kind of engagement helps foster a connection between you and your readers, leading to more conversions (and increased sales)!
Keep in mind your season or media news but stay away from controversial topics unless you are willing to deal with the comments or backlash this may create.
Organize Contests
Engaging your readers doesn’t have to be complicated or expensive. Consider organizing a contest for newsletter subscribers – like a giveaway of your product or service. This will keep them coming back to check out the results and hopefully subscribe in anticipation of future contests and promotions.
Update Your Subscribers
When you launch something new, use your newsletter to share it with the world! Whether it’s an updated product version, discounted services, or just interesting content related to your industry, updating subscribers on what you’re up to keeps them in the loop – and interested!
Inform About Events
Events are also a great way to engage newsletter subscribers. It could be a webinar, product launch, or anything related to your business. Send a newsletter announcing the event and include details like date and time. This will help promote the event and ensure everyone knows about it!
PRO TIP: If your subscribers are in different areas, use segments to capture where they may be to incorporate content targeting. Many email programs let you only show content in the email to people who are part of certain segments in your email program.
Old Posts
I am a big fan of keeping things simple. Reuse your content. Find an old social media tip, blog post, or printable, and reuse it. Using content over again is not a bad thing. New subscribers will want the information, and old subscribers will be glad they were reminded or will have forgotten and appreciate seeing it again.
So often, we think we need to come up with brand-new ideas for our emails, which isn’t true. Refresh and reuse as much as possible will make you feel like you have new newsletter ideas.
Gift Guides
Gift guides are popular almost all year, especially fun newsletter ideas in the winter months. You have a plethora of holidays that just asks you to build a nice series of gift ideas. You can do this for any audience: women, moms, parents, men, toddlers, teenagers, etc.
Put a tiny bit of thought into it, and I am confident you will have many ideas for your email list. Plus, these are great to reuse later.
Warm and Fuzzy Newsletter Ideas
Everyone loves a good personal story. Make sure you include some in your bank of newsletter ideas. Tell about something good that’s happened, a story about your kids, or even something crazy you are dealing with. Your subscribers want to hear from YOU.
You become more human, and more personal and build a relationship by telling them stories about your life. A trick to making sure you have stories is to write down 3 things that happened each day that can somehow relate to your business. Something a kid did, something every day that ties back, or something weird that happened (even if it was while you were doing something totally boring like grocery shopping.)
Offer Tips & Advice
Sharing tips and advice with your newsletter subscribers can also be a great way to keep them engaged. It doesn’t have to be complicated – give some helpful information they may not know. This could range from advice on using a specific product or service more effectively to helpful industry insights.
Wrapping Up Winter Newsletter Ideas
These are just some newsletter ideas for content you can use this winter. With these ideas in hand, you’ll keep your subscribers engaged and interested in what you have to say! I hope you can use some or all of these ideas for your next newsletter. Knowing what to write isn’t the only piece of your business strategy you should be working on. Ensuring you are spending time on the right things is super important.
Figuring out what tasks are priorities will help you manage your time effectively. This is harder than it sounds. That is why I’ve created a workbook to help you figure this all out. Let’s get your actual business and life priorities straightened out.
