Maintaining your website (website maintenance) is one of the most important things you can do for your business. It’s like having a car – you have to keep up with the oil changes, tune-ups, and other maintenance in order to keep it running well. The same is true for websites. If you don’t maintain them,…
What if you could rank higher in search engines, simply by creating and publishing great content on your website? Pillar content is a strategy that can help you do just that. In this guide, we’ll discuss what pillar content is, how it helps you get found online, and the steps involved in developing your own…
Linking serves a great role in your website, serving your ideal client and improving your SEO. But what kind of linking should you do? Internal and external links both serve a great role. Let’s talk about their role in making your website the bee’s knees. Internal and External Links: What’s the difference? Before talking a…
Categories and tags are an essential part of your site but so many people get them mixed up or try to use them interchangeably. When we start to think about how to use categories vs tags there is a great way to keep the idea straight, think of an old-school file cabinet! Categories vs Tags:…
If you are new to the idea of having a website or blog for your business you probably aren’t too familiar with it but you have heard the acronym, maybe, SEO. So what is SEO? SEO stands for search engine optimization. And you want yours to be top-notch! What is SEO? And why should you…
When it comes to online marketing, SEO is one of the most important aspects. Without good SEO, your website will not rank high on search engine results pages (SERPs), and you will miss out on a lot of potential traffic. In this blog post, we will discuss how to optimize your website for SEO and…
Yay! You have a blog now! Great, now start creating content on it. Needs some help finding topic ideas for you to write about? Here is a list to get your creative juices flowing. My first piece of advice is to have a place to brainstorm all of your ideas. You can use a notebook…
There is no doubt that knowing how to research keywords is essential for any SEO strategy. But what about long-tail keywords? How can you make the most of these specific terms in order to improve your search engine rankings and attract more qualified traffic to your website? In this blog post, we will discuss how…
Have you ever sat down to write a blog post and just froze? Using blog post outlines can make the overwhelming not so overwhelming. This approach will help you churn out full-length blog posts in no time flat. Also, it will help you work towards creating optimized content, which the search engines love. Ready to…
Your website home page is your quick snapshot of the who and what your business is about; it is like a virtual storefront. It would help if you aimed for curb appeal and functionality. If a user comes to your site and cannot immediately determine what service or product you offer, they will not remain….
Yay! You have taken the plunge and are creating a website for your business. Well, I am working under that assumption at least since you are reading this post. The About Me page is the most essential one, after the home page, for your site. This is the page that allows potential customers to learn…
As a website owner, you need to make sure that you have published the appropriate website disclaimers and policies on your website. This is necessary to protect yourself and your business from legal action and help build credibility with your audience. This blog post will discuss the different types of disclaimers and policies you should…
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