Oh, basic email marketing! Doesn’t that get you all excited? No? How about intimidated? I bet that might be closer to the truth for most of us. The vast majority of small business owners, especially in direct sales and MLM, probably haven’t taken any college courses in Marketing, am I right? Well, have no fear! Basic Email Marketing for Mailerlite will have you feeling a lot more confident in about 60 minutes. Ready to learn more?

Basic Email Marketing for Mailerlite


Joni Kinney, of Inspire Kinney Chaos, is back with her latest offering to help the new (and not so new) small business owner get their business off to a great start, Basic Email Marketing for Mailerlite. Everyone probably keeps telling you will need a newsletter for your business but you aren’t quite sure where to start, right? Well, this is where to start.

Learn how to get your email marketing groove thang going and make your customers excited to see you slide into their inbox! Share on X

The course provides an overview of basic terms, setting up a welcome sequence, and some other great features. It is done in a very straightforward and hands-on approach that will help to demystify the process.


Joni rocks! Oh, you need a little more information than that statement? Okay, I can do that for you. The course contains the foundational blocks and copy/text to create a four email welcome sequence that will leave you feeling confident about what to say to new subscribers. Also, she gives some great ideas of freebies and opt-in ideas so that people actually subscribe.

Each lesson contains a video to help you step-by-step through the process as well. You’ll be able to follow along in real-time with your own Mailerlite account.

Area for improvement

The course could have benefited for a pep talk about unsubscribers because the truth is people will unsubscribe. Building a strong email list is not about quantity, it is about quality. Psst… don’t take it personally.

Who would benefit from this course?

Anyone that is considering setting up a newsletter and/or collecting customer emails would benefit from this course, even if Mailerlite is not your preferred platform. A lot of the concepts and processes can be utilized in Mailchimp, Convertkit, and Flodesk as well.

What’s next?

The Busy Llama is gearing up for its first book club meeting in March and we hope to “see” you there! If you haven’t snagged it already, here is a link to the book.

As always, you are welcome to drop me a line or pop over to the Facebook community page to talk about this post or anything else on your mind!

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