Woo-hoo! You have done your research and picked something to Do What You Love, Love What You Do for a business. And you are ready to hit the ground running because you put all the boring business things in place, right? Well, hold on for one hot second. Did you stop to create your own brand? Wait, what? You know, your own Personal Branding, not just the stuff that corporate gives you as a direct seller. Or maybe you are starting your own shop/business so then it is super important! Ready to learn why?
What is it and why you should be using it
Personal branding is setting up a collection of colors, fonts, and possibly a logo/brand to use as a watermark. A tool to house all of these would be a branding board.
Reason 1: Cohesiveness
If you start from the beginning of, or early on, in your business of using a cohesive set of colors, fonts, and symbols/imagery people will quickly when something is yours. You’ll gain some brand recognition. Explore these options to help you create your own branding board and cohesive branding packages:
- Kara Fidd’s Simplifying DIY Design
- Michele Bradley’s #BradleyBombs
- Sassy Suite’s Mini Course: Create Your Suite Design Board
- Cavna users have access the “Creating a consistent brand” tutorial
- PicMonkey users have access branding board templates
Once you have created your personal branding and have a branding board for quick and easy reference reason #3 will come into play!
Reason 2: Brand recognition
That cohesiveness from reason #1 will lead to people starting to think of you in other areas of their life. Your personal branding, though it might never reach the level of that Nike Swoosh, will still have people recognize that a social media post is yours without them having to think too hard.
You know you have that personal branding recognition when you start getting tagged in every #teampink, #teampurple, #teamfavoritecolor item – – everywhere. For example, I get tagged in a lot of llama things. I love it! I am glad that my customers, many of whom have become very good friends, think of me every time they see something llama-related. Which means they will come to me when they have
Reason 3: Efficiency
Have you ever just stared at your computer or device while trying to pull together a graphic but you are sure what color to use, or font, or tone? Well, if you have pulled together your branding board ahead of time those tasks are easy peasy!
Batching weekly graphics will soon become a quick and seamless task for you whenever you are starting a new campaign. And if you are just starting out creating graphics check out the review of Brand Yo’Self with Suite Graphics video course” target=”_blank” rel=”noreferrer noopener” aria-label=”Brand Yo’Self (opens in a new tab)”>Brand Yo’Self to see if it might be a good fit for you.
Reason 4: Portability
This one is very important! There have been a few discussions about the average lifespan of a Direct Sales business is approximately 18 months. Well, if you fall into that lifespan or your passion changes or you add on another business opportunity you can easily take your branding with you, it isn’t tied to a specific product or service.
That’s a wrap!
Hopefully, you have been inspired to develop and create your own personal branding and branding board. Be sure to check out the post some tips so you start off on the right foot.