• Skip to primary navigation
  • Skip to main content
  • Home
    • Business Toolbox
    • Business Website
  • Services
  • About
  • Contact
  • Nav Social Menu

    • Email
    • Facebook
    • LinkedIn
    • Pinterest
The Busy Llama

The Busy Llama

Business Resources and Web Services

Home / Business Toolbox / 4 Reasons Why is Personal Branding Important?

4 Reasons Why is Personal Branding Important?

Business Toolbox

Hey, y'all! Just a heads up that there are affiliate links in this post. Which means that I will receive a small fee if you click on the link and buy the product or service. Read more here.

Woo-hoo! You have done your research and picked something to Do What You Love, Love What You Do for a business. And you are ready to hit the ground running because you put all the boring business things in place, right? Well, hold on for one hot second. Did you stop to create your own brand? Wait, what? You know, your own Personal Branding, not just the stuff that corporate gives you as a direct seller. Or maybe you are starting your own shop/business so then it is super important! Ready to learn why?

Personal Branding

What is it and why you should be using it

Personal branding is setting up a collection of colors, fonts, and possibly a logo/brand to use as a watermark. A tool to house all of these would be a branding board. This is done so that you can make cohesive images for your social media postings, digital/paper materials, and anything else you might use for business communications.

Reason 1: Cohesiveness

If you start from the beginning of, or early on, in your business of using a cohesive set of colors, fonts, and symbols/imagery people will quickly when something is yours. You’ll gain some brand recognition. Explore these options to help you create your own branding board and cohesive branding packages:

  • Kara Fidd’s Simplifying DIY Design
  • Michele Bradley’s #BradleyBombs
  • Sassy Suite’s FREE Mini Course: Create Your Suite Design Board” target=”_blank”>FREE Mini Course: Create Your Suite Design Board
  • Cavna users have access the “Creating a consistent brand” tutorial
  • PicMonkey users have access branding board templates

Once you have created your personal branding and have a branding board for quick and easy reference reason #3 will come into play!

Reason 2: Brand recognition

That cohesiveness from reason #1 will lead to people starting to think of you in other areas of their life. Your personal branding, though it might never reach the level of that Nike Swoosh, will still have people recognize that a social media post is yours without them having to think too hard.

You know you have that personal branding recognition when you start getting tagged in every #teampink, #teampurple, #teamfavoritecolor item – – everywhere. For example, I get tagged in a lot of llama things. I love it! I am glad that my customers, many of whom have become very good friends, think of me every time they see something llama-related. Which means they will come to me when they have a coffee, clothing, or business tool need.

Reason 3: Efficiency

Have you ever just stared at your computer or device while trying to pull together a graphic but you are sure what color to use, or font, or tone? Well, if you have pulled together your branding board ahead of time those tasks are easy peasy!

Batching weekly graphics will soon become a quick and seamless task for you whenever you are starting a new campaign. And if you are just starting out creating graphics check out the review of Brand Yo’Self with Suite Graphics video course” target=”_blank” rel=”noreferrer noopener” aria-label=”Brand Yo’Self (opens in a new tab)”>Brand Yo’Self to see if it might be a good fit for you.

Reason 4: Portability

This one is very important! There have been a few discussions about the average lifespan of a Direct Sales business is approximately 18 months. Well, if you fall into that lifespan or your passion changes or you add on another business opportunity you can easily take your branding with you, it isn’t tied to a specific product or service.

4 Reasons Why is Personal Branding Important

That’s a wrap!

Hopefully, you have been inspired to develop and create your own personal branding and branding board. Be sure to check out the post some tips so you start off on the right foot.

Want to see my branding board or some other examples? Drop me a line, I’ll be happy to share. Want some feedback on the one you have created? Share it with The Busy Llama community!

The Busy Llama, LLC Johanna Bodenhamer
Ready to be your own boss? Great! Ready for the world to know you are here? Great! Got a strong idea of what your personal branding is? No? Let's fix that! #dowhatyoulove #branding #smallbusiness
Tweet
Pin50
Share
Share
50 Shares

March 8, 2019 · Leave a Comment

Previous Post: « A Crash Course in Personal Branding
Next Post: So What is Next? Girl, Stop Apologizing Review »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




I accept the Privacy Policy

The Busy Llama

Copyright © 2021 · Thyme Theme by Restored 316

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT